Seven years ago, I was struggling. I had just left a full-time job at an agency to pursue a freelance career. My schedule was packed every day, but my income was… unimpressive. I was living in a tiny apartment with my new wife, but every month felt the same. We weren’t getting anywhere. My wife […]
If you work in marketing, web development, or SEO, you’ve probably already heard about Google’s latest metric for user experience – Core Web Vitals. For the uninitiated, here’s a quick overview. (I promise this ties back to freelancing.) Core Web Vitals are a set of standardized metrics that attempt to assess the quality of a […]
Instead of trying to harvest value from our networks, let’s infuse them with value, thereby leveraging the rule of reciprocity. If we nurture our networks proactively, we’ll all rise together.